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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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photography

Photography & Social Media: It’s not Terrifying, I Promise

By Sadie Verville @sadieverville

January 21, 2019 by OoliganPress Leave a Comment

Photography & Social Media: It’s not Terrifying, I Promise

Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?

Filed Under: Manager Monday Tagged With: branding, Editing, indie press, lightroom, photography, publicity, publishing, Social Media, stock photos, VSCO

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

Marketing a Hiking Book in the Winter

By Sadie Moses

June 6, 2018 by OoliganPress Leave a Comment

Marketing a Hiking Book in the Winter

We were very honest when posting these pictures. It wasn’t like we were saying in mid-December, “This is what the forest looks like right now! Go try it and tell us how it goes!” But the pictures did allow us to create social media content highlighting the beauty of these forests and reminding those of us who were still hibernating that Oregon (and the Pacific Northwest in general) can be a very beautiful place in the spring and summer. It allowed us to get people excited for new adventures after they finally thawed out.

Filed Under: Marketing Tagged With: bears, cold, forests, guidebook, hiking, ice, Marketing, ocean, onions, photography, PNW, Portland, Quebec, Social Media, Summer, winter

Updates

By Margaret Schimming

February 18, 2015 by OoliganPress Leave a Comment

Updates

The copyedit for Brew to Bikes is underway! We took the most up-to-date ebook file and exported out all the XML coding so that we could work with the text only. We are also developing a tracking sheet for all of the photographs so that when we lay out the text in the new format, […]

Filed Under: Start to Finish Tagged With: Brew to Bikes, copyediting, jazz, Mastersounds, photography

iCook: The Digital Age of Cookbooks

By Sabrina Parys

November 7, 2013 by OoliganPress Leave a Comment

iCook: The Digital Age of Cookbooks

On a chilly Thursday night in October, a group of fabulous people met at the Historic Old Church in Southwest Portland to discuss food writing in the publishing world. Transmit Culture, a series of discussions centered on the various elements of publishing, gives Ooligan Press and writing students alike the opportunity to engage in an […]

Filed Under: Ooligan at large Tagged With: Breanna Goodrow, Cookbook Cafe, cookbooks, eBooks, ereaders, Greg Mowery, iPad, Marnie Hanel, photography, The New York Times, Timber Press, Transmit Culture, Vanity Fair

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