Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
We were very honest when posting these pictures. It wasn’t like we were saying in mid-December, “This is what the forest looks like right now! Go try it and tell us how it goes!” But the pictures did allow us to create social media content highlighting the beauty of these forests and reminding those of us who were still hibernating that Oregon (and the Pacific Northwest in general) can be a very beautiful place in the spring and summer. It allowed us to get people excited for new adventures after they finally thawed out.
The copyedit for Brew to Bikes is underway! We took the most up-to-date ebook file and exported out all the XML coding so that we could work with the text only. We are also developing a tracking sheet for all of the photographs so that when we lay out the text in the new format, […]
On a chilly Thursday night in October, a group of fabulous people met at the Historic Old Church in Southwest Portland to discuss food writing in the publishing world. Transmit Culture, a series of discussions centered on the various elements of publishing, gives Ooligan Press and writing students alike the opportunity to engage in an […]