So you’re excited to open up your new book, freshly downloaded to an ereader. It might be the Amazon Kindle, maybe the Barnes & Noble Nook, or even a tablet using a book app. The anticipation rises, the new download opens to the title display, then after turning a few pages it opens to the first chapter. Three words in you realize you don’t like the font. Or maybe not. It’s more likely the font style and size are the furthest thing from your mind. As you read, a few hundred other people are likely reading that same novel, but are experiencing it in entirely different ways. Aside from the personal taste and perspective every reader brings to a story, there’s also the technical components of reading devices that allow people to customize their experience, and manufacturers to reach a wider audience with ebooks.