It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?
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Social Media Book Giveaways & You: Why Giveaway Culture Matters
By Joanna Szabo @Joanna_Shwaba
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
Manager Monday: Book Designer’s Shelfie, Cover Design Edition (Design)
By Ryan W. Brewer
Great ideas come from great inspiration, and finding good source material is an essential part to the design process. As we at Ooligan gear up to develop a cover for yet another great title, there is no better time to stop and take a look at some great reference books. Below you’ll find a list […]
And then there were five
By Caitlin Waite
The Penguin/Random House Merger – 6 Months Later Most headlines about the recent Penguin Random House merger have been positive. Some, however, like the aforementioned “And Then There Were Five,” have a slightly morbid ring to them. This particular headline describes the number of “big” book publishers left after the merger occurred. There are always […]
Writing Excuses: notes on a podcast
By Sarah Hale
Despite the fact that I’ve improved my tendency to procrastinate over the years, those tendencies can still lurk in the background and rear their ugly head. I recently discovered a Hugo Award-winning podcast relating to procrastination and writing. The podcast is titled, “Writing Excuses” (an instant attention grabber for me). It turns out that a […]
Ooligan Press at the PNBA Tradeshow
By Keely Burkey
This Monday Ooligan Press was lucky enough to snag a table at the Pacific Northwest Booksellers Association (PNBA) Fall Tradeshow. And while the tradeshow closely followed Wordstock, the two events were entirely different. For one thing, the conference was only open to book industry professionals. For another, the goal was to promote books, not sell […]