Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
Penguin Random House
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
During my time in the book publishing program, I’ve forcibly read genres and specific books that I otherwise would not have touched with a ten-foot pole. Much like anyone, I have my own stomping grounds in the world of literature, and that naturally excludes some genres. This is detrimental because the odds are not in […]