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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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pandemic

Books and COVID-19

By Sydnee Chesley

August 10, 2020 by OoliganPress Leave a Comment

Books and COVID-19

There have been a lot of changes to consumers’ buying habits since COVID-19 hit the United States in March. It’s too soon to tell how things will pan out in the long run for our buying and selling habits, but it is clear that things will probably never be the same as before the pandemic hit. Here’s an overview of how the publishing industry has transformed over the last few months.

Filed Under: Manager Monday, Marketing Tagged With: book buying, book industry, book selling, bookshop, buying habits, consumer behavior, coronavirus, covid-19, pandemic, trends

Marketing a Sensitive Book: Is It Ever Okay?

By McKenna Green

May 15, 2020 by OoliganPress Leave a Comment

Marketing a Sensitive Book: Is It Ever Okay?

Our team here at Ooligan is working tirelessly to launch our upcoming fall title by debut author Erin Monyihan. In large part, this means working on our marketing strategy. We’ve come across quite a few obstacles regarding our intentions and how we wish to be understood while presenting LAUREL EVERYWHERE.

Filed Under: Marketing, Publishing Tagged With: book marketing for good, consideration, coronavirus, covid-19, grief, mindful marketing, Ooligan, ooligan press, pandemic, sensitive marketing, trauma, triggering, triggers

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