Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.
What are some key elements of the final stages of book publication? I’ll take you through the main projects our team is working on at this stage, and give you a peek into the happenings at a publisher leading up to a book’s release.
As we are both primarily internet-dwelling creatures, the natural progression was to explore Twitter. But seriously, from the time we spent on Twitter, we noticed a large community of agents, editors, authors, and more using the Twitter community to broaden their reach and visibility. The community of writers and publishing professionals on Twitter is vast, but there are a few aspects of the engagement that we thought could help us spark new connections: manuscript wish lists, Twitter pitch events, and personal branding (find us @alyssalschaffer and @joanna_shwaba).