Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
The Portland Book Festival, formerly known as Wordstock, is Oregon’s biggest literary event of the year, featuring panels, vendors, speakers, and lots and lots of books. Every November, the day-long event attracts authors and publishers from near and far, and last fall, Ooligan Press was proud to be included yet again. The festival drew its […]
We need to be setting an example for future publishers—to strive for imperative community-building values that promote action and advocacy. If we’re not giving back to the communities that allow us to thrive, exciting children about books, helping provide them with the resources they need, promoting literacy, and, more importantly, giving them characters they can connect to on a deep and personal level and live their lives by—then what are we doing?
I’ve only ever applied to two colleges in my life. Which, if you know me at all, will seem like a drastic deviance from my general personality. You might say, based on this knowledge, that I’ve “always known what I want to do” or that I’m “really good at making decisions.” The first one less than the second but really, neither apply.
While Twitter, Instagram, and Facebook are quick ways to get short announcements out, they are also heavily trafficked sites—it has become much harder to find content on those sites unless you are specifically looking for it. But if social media isn’t the answer to your marketing dreams, then what is?