Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.
We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
As I sit on the MAX on my way into Portland, I flip through the pages of my beat-up copy of Walt Whitman’s Leaves of Grass. Every few stops, I find myself glancing up from the pages to look around at the passengers who are coming and going from the train on its way into the city. I notice an older man is fast asleep while the woman next to him stares out the window, a mother reties her son’s shoes, and a young man in a college hoodie taps his feet to the beat of whatever tune must be playing in his headphones. While I flip another page, I notice that I’m the only passenger in the car who is reading a book, while the majority of other passengers keep their eyes glued to their phones.
Do we, the storytellers, have a responsibility to warn our audience about subject matter that could cause that kind of distress? That’s right. I’m talking about trigger warnings.