As a web designer you have approximately ten seconds to get someone to interact with your site. In that small window of time there are a series of decisions being made that affect whether the user is impressed by what they find or if they move on to another site. By understanding how persuasion is built into a page, a designer can make certain that a user will stay on the page, and more importantly, keep them coming back.
As the new manager for the Ooligan Press website, my team and I have been appointed a task of monumental importance. The work that we do will ultimately end up creating a brand for Ooligan Press, so our work needs to be a genuine representation of our goals and values. Though we are still in the beginning stages of our endeavor, we are excited by what we have accomplished so far.