A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.
Our team here at Ooligan is working tirelessly to launch our upcoming fall title by debut author Erin Monyihan. In large part, this means working on our marketing strategy. We’ve come across quite a few obstacles regarding our intentions and how we wish to be understood while presenting LAUREL EVERYWHERE.
This project has taught me what the greatest powers of small presses are: focused attention on a few projects (instead of hundreds each year), strong author relationships, and intimate knowledge of a book’s story and content.
So what’s the big deal about bringing an ebook to print? Ooligan Press has been working on learning the answer to that through its partnership with Multnomah County Library (MCL). Every year, MCL’s Library Writers Project (LWP) is open to local Oregon authors for submission of their self-published works, and the top entries are chosen by librarians and acquired for the MCL collection as ebooks.
Iditarod Nights will be the first romance published by Ooligan. It’s wonderful to blaze a trail, but what does this mean in practice? How can you market a book with no prior contacts and little experience in the genre?