As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.
Online
Marketing Toward Teens
By Laura Nutter
It is no secret that young adult literature has exploded in the last couple of years. The Hunger Games, Divergent, and Twilight series have elevated the status of the genre. And as more and more adults reach for young adult books on the shelf, how do publishing houses market these books? Some publishing professionals say that it is important to “give authors ‘social media’ training [and] make sure they become invested and actively involved with maintaining their social media pages” (Yin 2012). Having an active social media presence, it seems, is crucial to having a successful book because that is where the teens are—online. Everyone has a social media page of some sort, so it is imperative that an author connects with these people online because “teenagers are reading! They want access to the writer, and one only needs to look as far as John Green and his website, Nerdfighteria.com, to see what an authentic voice can do for building a community of loyal followers and readers” (Publishing Perspectives 2015).
Why an Online Presence Works
By Steve Zimmerman
As an aspiring writer, I have always wanted to have one of my books published in print. I have always loved the weight of a book in my hand and the smell of the pages. As I was born before the public use of the internet, I have been hesitant to jump into each new […]