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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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online marketing

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

By McKenna Green @McKennaKGreen

January 22, 2020 by OoliganPress Leave a Comment

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Filed Under: Marketing Tagged With: authentic marketing, authenticity, book marketing, book publishing, Marketing, marketing tools, online marketing, Social Media

Manager Monday: Bringing Social Media Marketing to the Forefront

By Alan Scott Holley alanscottholley

August 8, 2016 by OoliganPress Leave a Comment

Manager Monday: Bringing Social Media Marketing to the Forefront

Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]

Filed Under: Manager Monday Tagged With: Digital marketing, digital marketing industry, digital strategy, online marketing, Social Media, social media marketing, web strategy

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