I read Edgar Allan Poe in October. Why? For his scary stories. I know what I’m getting from any of Poe’s stories before I read them. Book publishers signal this to me in many ways.
In the world of publishing, we know that a good cover design can go far in making a potential reader interested enough to pick up a book. Covers are the first things readers see, which means that they must convey everything about the story in one image (or collage of images). The eternal dilemma that designers face is how best to represent the themes, characters, plot, and mood of the work in a way that piques the reader’s interest. This is difficult enough when the work is only one story—add two more into the same title and the challenges increase.