In publishing, we have the privilege to breathe life into a book many times over through editing, design, and marketing. We get to guide a manuscript through many transformations and make many choices that affect its future. We decide how the edits will shape the story, how the design will frame it, and how the readers will see it in stores. At the end of all this, a book exists in the world that might not have otherwise.
I’ve known for a long time that I learn best through listening and through verbally discussing a topic. My favorite classes have always been the ones where the professor was a great orator, because it meant I could just sit back and absorb what they were lecturing on. All I ever needed to do was jot down some key words or phrases in my notes, and when I studied later the entire lesson would come flooding back. People thought I was crazy, but it worked for me.
Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
Ooligan Press, local author Jeff Alworth, and the Craft Brew Alliance have teamed up to bring you Ooligan’s next title: The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution. The book, out March 26, explores the rise of Portland’s own beer titans: Kurt and Rob Widmer.
If that’s the case, why does nonfiction allow something as unreliable as memories? The idea is that the writer is truly recounting the memory, not whether or not it actually occurred. The experience is born out of the memory of the event. A memoir is a recounting of memory. It has to be a truthful recounting of only what’s remembered and what is researched.
If history is really what makes humans human, it seems like the effort to be more respectful and inclusive of other peoples has to include the acknowledgement of and effort to learn about history.