Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
From November 1–14, McDonald’s will give away 20 million children’s books with their Happy Meals instead of a toy in an effort to promote literacy. Last year, McDonald’s gave away 9 million books in the UK. While the books distributed in the UK, the Mudpuddle Farm series, were written by author Michael Morpurgo, the books […]