Is the golden ratio an applicable concept in book design, or is its practicality in book design a myth?
Ooligan Press is thrilled to announce FROM KNOWLEDGE TO POWER, our newest nonfiction title by Dr. John Perona. Set to launch in October 2021, this climate advocate’s handbook addresses climate change from a scientific, political, and social perspective, all while encouraging the reader’s advocacy.
We’ve all heard the saying “don’t judge a book by its cover,” but let’s be honest—everybody does. While the cover design on a book doesn’t necessarily make-or-break the sales of every individual book, it is the first thing a reader notices. Before reading the back-cover blurb or looking up reviews online, the reader’s first instinct comes from their impressions of the cover design.
Another season has passed for the 50 Hikes in the Tillamook and Clatsop State Forests team, and the project feels ever more real to us. Since our last update, our talented design team has brought together the many elements of this book—the photographs, maps, illustrations, informational icons, and text—into a cohesive product.
Of course, every book provides its own set of challenges, but a book like 50 Hikes is in many ways new territory for Ooligan Press. We’ve had to rethink a lot of our standard strategies to establish a workable plan for making and selling this book. Our editing team has done an admirable job of figuring out how to deal with content provided by a group of volunteers rather than a single author. Our marketing department, meanwhile, is grappling with the challenges of adapting the marketing strategies we’ve used for past titles to a hiking guidebook. For example, how many guidebooks have you seen reviewed in Publishers Weekly lately? (Answer: more than you might think, but it’s definitely not their bread and butter.)
Probably the most exciting project happening right now is the cover design, which has been selected via student vote and will be finalized over the next few weeks. As with any book, the real challenge with the aesthetic has been figuring out how to set 50 Hikes apart from other guidebooks while also having it fit in with ongoing trends. You want your book to catch the reader’s eye, but you also want it to match the rest of its genre and be recognized as such. Hiking guidebooks definitely have a particular look, and we thought a lot about how much we wanted this book to call back to those covers as we went through the design process. 50 Hikes is primarily a guidebook, of course, but the Sierra Club’s involvement means that it’s also a conservation effort—with the goal of encouraging hikers to explore, to enjoy, and, ultimately, to protect natural spaces. Making a cover that accurately reflects both of these aspects in one image hasn’t been an easy process, but Oolies decided on a gorgeous design that will no doubt merge these themes successfully in its final form.
Kait Heacock’s Siblings and Other Disappointments is out in the world, and maybe even at a bookstore near you! It’s been a journey. As a team, we’ve all been grappling with some mixed emotions lately—from the particular thrill of seeing hard work pay off to the melancholy feeling of saying goodbye to an old friend—but what is Siblings itself if not an emotionally complicated experience from start to finish? We continue to be blown away by the positive and personal reactions that Siblings elicits in its readers, including this lovely review from Lauren O’Brien in Shelf Awareness. Though the lion’s share of our work with Siblings is behind us now, we’ll still be keeping up with the book—and with Kait, as she too moves on to new and different things. Keep an eye on Ooligan’s Facebook page and Twitter account for all the updates. (But you’re already following us, right?)