When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
mystery
The Mystery Behind the Mystery Genre
By Bailey PotterLike every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
Different Places, Different Faces: Book Covers in the US and the UK
By Meagan Nolan
As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.
Backlist to the Future: 42
By Margaret SchimmingQuizzically, I gaze at myself in the mirror. I notice half my face is covered in thick stubble, the other smooth as a baby’s butt. Apparently, after my car was dropped off I’d forgotten to finish the rest of my shave. Now that explains people’s reaction to me while in Powell’s, while shopping for sticky […]