If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?
Millennials
Building a Following Before Publishing: The Wattpad Effect
By Kaitlyn Shehee
Everyone may want to publish a book, but only a few aspiring authors will actually get there. Publication can often depend on luck and the right publisher finding the right story at the right time. It is notoriously a grueling process to go from a rough draft to a finished and, perhaps more importantly, published product. This can be a lot for any author to go through, and it might also be the reason for Wattpad’s success.
The Merits of Hand Marking in the Modern Era
By Andre Cole
Is it really that surprising that our generation is cynical about any analogue workflows when we’ve seen several outmoded in our lifetimes? Unfortunately, it is that exact disillusionment that causes some genuinely useful pre-Y2K skills to be overlooked. Case in point: hand-marked editing.
When YA Book Fandom Creates Active & Influential Communities
By Joanna Szabo @Joanna_Shwaba
Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.