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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Millennials

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

Building a Following Before Publishing: The Wattpad Effect

By Kaitlyn Shehee

February 3, 2020 by OoliganPress Leave a Comment

Building a Following Before Publishing: The Wattpad Effect

Everyone may want to publish a book, but only a few aspiring authors will actually get there. Publication can often depend on luck and the right publisher finding the right story at the right time. It is notoriously a grueling process to go from a rough draft to a finished and, perhaps more importantly, published product. This can be a lot for any author to go through, and it might also be the reason for Wattpad’s success.

Filed Under: Publishing Tagged With: after, agents, Anna Todd, Authors, fan fiction, Generation Z, Millennials, Netflix, Self-Publishing, wattpad

The Merits of Hand Marking in the Modern Era

By Andre Cole

September 20, 2019 by OoliganPress Leave a Comment

The Merits of Hand Marking in the Modern Era

Is it really that surprising that our generation is cynical about any analogue workflows when we’ve seen several outmoded in our lifetimes? Unfortunately, it is that exact disillusionment that causes some genuinely useful pre-Y2K skills to be overlooked. Case in point: hand-marked editing.

Filed Under: Editing Tagged With: Authors, copyediting, Editing, Editors, grammar, hand, hand marking, Luddite, Millennials, old ways, Paper, pen, privacy, Progress, readability, symbols, technology, track changes, typing, visibility, writing

When YA Book Fandom Creates Active & Influential Communities

By Joanna Szabo @Joanna_Shwaba

May 12, 2017 by OoliganPress Leave a Comment

When YA Book Fandom Creates Active & Influential Communities

Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.

Filed Under: Publishing Tagged With: charity, fandom, Harry Potter, Harry Potter Alliance, HPA, JK Rowling, John Green, Millennials, Nerdfighteria, teenagers, teens, The Fault in Our Stars, YA

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