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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Microcosm

Intentional Controversy: Information Age Marketing Tactics

By Giacomo Ranieri

August 19, 2020 by OoliganPress Leave a Comment

Intentional Controversy: Information Age Marketing Tactics

You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.

Filed Under: Marketing, Publishing Tagged With: And Tango Makes Three, banned books, build audience, challenged books, change minds, claims, controversial, Kiyosaki, Marketing, Microcosm, publishing, readership, sales tactic, sell books

Experiential vs. Educational Learning

By Grace Hansen @thegracieve

January 3, 2020 by OoliganPress Leave a Comment

Experiential vs. Educational Learning

My friends and family were naturally curious when I shared my plans to start a master’s program in book publishing. Many asked why I needed further education to enter the publishing industry. Is a bachelor’s degree in English literature just a fun way to spend four years and thousands of dollars? So I applied for internships before I dove headfirst into another educational commitment. Microcosm Publishing of Portland, Oregon, was gracious enough to offer me an internship, and my personal experiment began. Would this internship be sufficient to teach me everything I wanted to learn about the industry in order to eventually get a full-time job?

Filed Under: Publishing Tagged With: education, experience, higher education, Internship, learning, Microcosm, Portland, Publishing industry

Get Your Book Out There: Five Tips for Self-Distribution in Publishing

By Meagan Nolan

December 17, 2018 by OoliganPress Leave a Comment

Get Your Book Out There: Five Tips for Self-Distribution in Publishing

Microcosm, an independent publishing house in Portland, announced in July 2018 in Publishers Weekly that it will be taking back control over its distribution for the press. The book and zine publisher, which was previously distributed by PGW/Ingram, decided to keep distribution efforts in-house and off the shelves of the large chains, starting in 2019. In the spirit of self-distribution, as inspired by Microcosm, here are some tips for hand-to-hand sales in publishing.

Filed Under: Publishing Tagged With: books, hand-to-hand sales, Microcosm, Portland, publishing, self-distribution

(Legitimate) Crowdfunded Publishing: Two Cases

By Stephanie Sandmeyer

November 22, 2017 by OoliganPress 2 Comments

(Legitimate) Crowdfunded Publishing: Two Cases

Crowdfunded publishing or authorpreneurship is changing the game of publishing for both publishers and writers.

Filed Under: Editing Tagged With: audience-curated, authorpreneurship, crowdfunding, Inkshares, Microcosm, niche publishing

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