I know you’ve seen it; the #MeToo tag is everywhere. It’s in news headlines, articles, journals, and new books; searchable from NPR to Goodreads. 2017 was a powerful year. Originally started by social activist Tarana Burke in 2006, the #MeToo movement has brought the systemic oppression of women and workplace sexual assault and harassment to the forefront of conversation.
The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.