All right, you’ve got a book being released soon. Congratulations! Now you’re onto the ever-daunting marketing phase where you have to plan the book launch, create social media hype, and develop the terrifying metadata. Having trouble thinking of those keywords? This can help!
Ultimately, all of this is done to get that book in the hands of someone who has felt the same passion I’ve felt my whole life.
The role of Publisher’s Assistants seems vague in the world of Ooligan because a lot of our work consists of managing metadata, cataloging keywords for search engine optimization (SEO), and inputting BISAC codes for all of our titles, just to name a few of the fun things. We also help other department heads, project managers, and (most importantly) the publisher with a lot of back-end tasks and fulfill certain requirements for getting books, well, published! This blog aims to uncover the mystery behind how the PAs help the rest of Ooligan.
We all know books are categorized into different genres. There is an official committee that essentially helps publishers categorize their titles. It’s called the Book Industry Study Group, and it creates, activates, and deactivates the current BISAC (Book Industry Standards and Communications) codes. These are exactly what they say they are: codes that define industry standards.
It’s no small wonder that the words “metadata management” can be overwhelming to anyone unfamiliar with what exactly that job entails; this is especially true in the publishing world, where all we want to do is help people tell their stories and get those stories into the hands of readers who will love them as much as we do. We love bookshops, and shelves upon shelves of beautiful covers and clever titles, and perusing Powell’s and reading their “Staff Picks” at our leisure. But we also have to be realistic: a growing majority of today’s readers just don’t have time to browse indie bookshops on a regular basis for their next epic tale, memoir, or anthology. Today’s audience does much of their browsing (gasp) ONLINE.
Metadata is the language we use to describe products when we are unable to have these products at hand.