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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Black-Owned Bookstores Can Handle It

By Alix Martinez

July 20, 2020 by OoliganPress Leave a Comment

Black-Owned Bookstores Can Handle It

Not getting your books on time? Putting the blame on Black-owned bookstores does more harm than good. Take some time to understand where the problem starts and why, during a global pandemic, we should aim to be more understanding.

Filed Under: Social Media Tagged With: anger, black-owned, blame, books, chain of supply, coronavirus, covid-19, hard work, independent, local bookstores, media, ndie, new normal, outrage, publishing, returns, stock, understanding

Listening Is Reading: The New Audio Frontier

By Chris Leal

March 18, 2020 by OoliganPress Leave a Comment

Listening Is Reading: The New Audio Frontier

With the popularity and proliferation of digital devices like the iPhone and iPad, audiobooks and their close cousin, the podcast, have become uniquely convenient for those multitaskers looking to fill extra time during their commute or workout. This does bring up the question of whether or not this practice of listening rather than reading is a legitimate method of comprehension.

Filed Under: Digital Tagged With: audio, audiobook, indie press, libraries, media, production, small press

Building a Social Media Following for Aspiring Authors

By Melinda Jasmine Crouchley

September 6, 2019 by OoliganPress Leave a Comment

Building a Social Media Following for Aspiring Authors

Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?

Filed Under: Marketing Tagged With: audience, author, brand identity, branding, Facebook, goodreads, instagram, Marketing, media, Ooligan, personal, personal brand, pinterest, portland state university, publishing, Social Media, twitter, website

Writing Review Requests

By Elise Hitchings

August 7, 2019 by OoliganPress 1 Comment

Writing Review Requests

Reviews are an important part of marketing a book, but how do you get those reviews?

Filed Under: Marketing Tagged With: books, contact, contacts, list, Marketing, media, publishing, requests, review, reviewers, Reviews

Should you judge a book by its trailer?

By Kimberley Scofield @kmscofie

January 18, 2019 by OoliganPress Leave a Comment

Should you judge a book by its trailer?

Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.

Filed Under: Marketing Tagged With: book trailer, books, Digital marketing, Marketing, media, movie, movie trailer, social, Social Media, trailer, trailers, video

Social Media Tools & Ooligan

By Brennah Hale @thebrennah

August 29, 2018 by OoliganPress Leave a Comment

Social Media Tools & Ooligan

As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.

Filed Under: Marketing Tagged With: analytics, audience, demographics, Facebook, followers, geographics, Hootsuite, instagram, listening, Marketing, media, Ooligan, privacy, sentiment, Social Media, Tools, twitter, writing

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