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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Marketing

A Book’s Cover: One of Its Strongest Marketing Tools

By Kendra Ferguson

April 3, 2020 by OoliganPress Leave a Comment

A Book’s Cover: One of Its Strongest Marketing Tools

The adage “don’t judge a book by its cover” has been proven to be bad advice not only for readers but also for publishers’ marketing teams. As it turns out, books’ covers are often exactly what they’re judged by.

Filed Under: Marketing Tagged With: audience, audience engagement, book cover, book design, branding, cover, cover design, design tools, Marketing, marketing placement, marketing tools, Social Media

Best Practices: A Social Media Guide for Authors

By Faith Muñoz @FaithAMunoz

March 30, 2020 by OoliganPress Leave a Comment

Best Practices: A Social Media Guide for Authors

For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.

Filed Under: Manager Monday, Social Media Tagged With: author, author platform, best practices, Book Promotion, engagement, guide, Marketing, personal brand, platform, promotion, publishing, Social Media

Marketing Ooligan’s First Romance Title

By Dani Nicholson @danielluhh72

March 9, 2020 by OoliganPress Leave a Comment

Marketing Ooligan’s First Romance Title

Iditarod Nights will be the first romance published by Ooligan. It’s wonderful to blaze a trail, but what does this mean in practice? How can you market a book with no prior contacts and little experience in the genre?

Filed Under: Start to Finish Tagged With: Cindy Hiday, creativity, dogs, Iditarod Nights, iditarod race, Marketing, ooligan press, research, romance

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

By McKenna Green @McKennaKGreen

January 22, 2020 by OoliganPress Leave a Comment

Book Marketing for Good: The Importance of Reaching a Young Adult Readership

As a culture, we are growing more inclusive every day, but not all young readers grow up in the same environment. Not every town offers good examples, not every family is understanding, and not every book teaches the same thing. When you’re marketing a novel to a young adult readership, it is important to understand that while the internet is a map to nearly every young reader, it can also be the thing that destroys a novel.

Filed Under: Marketing Tagged With: authentic marketing, authenticity, book marketing, book publishing, Marketing, marketing tools, online marketing, Social Media

How to Plan a Successful Book-Launch Party

By Sydnee Chesley

January 13, 2020 by OoliganPress Leave a Comment

How to Plan a Successful Book-Launch Party

A book launch is an exciting time. It’s the one moment when all the blood, sweat, and tears that went into a book finally pay off. It’s the one moment when everyone forgets about all the publicity and outreach they’ll still have to do in the upcoming months—or even years—and just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers. And the best way to celebrate is to throw a launch party. While launch parties are relatively simple to put together, there are a few key things that should be kept in mind during the planning process. Follow these simple tips and you will have the foundation for a great party.

Filed Under: Marketing Tagged With: author event, Author events, book launch, book launch party, event planning, launch party, Marketing, publicity

Reaching Queer Readers

By Morgan Ramsey

December 23, 2019 by OoliganPress Leave a Comment

Reaching Queer Readers

The LGBTQ community has historically functioned outside of mainstream culture, but now it is slowly becoming more visible. This is also reflected in the publishing industry: we are slowly starting to see more queer themes and characters in books, especially in young adult fiction. However, the LGBTQ community is still an untapped audience for many large publishers and independent presses. By excluding this group from their marketing and promotion strategies, publishers lose out on a valuable and loyal audience.

Filed Under: Marketing Tagged With: book marketing, book publishing, gay publishing, LGBT, lgbtqia, Marketing, queer

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