From November 1–14, McDonald’s will give away 20 million children’s books with their Happy Meals instead of a toy in an effort to promote literacy. Last year, McDonald’s gave away 9 million books in the UK. While the books distributed in the UK, the Mudpuddle Farm series, were written by author Michael Morpurgo, the books […]
Marketing
The Post-Production Push
By Kate MarshallWith the books printed and event dates confirmed, it might be tempting to think that the work for a specific project is nearly done. Tempting, sure, but also misleading and inaccurate. At this point, the Ninth Day team is still knee-deep—or possibly even waist-deep—in the middle of our marketing and sales push. We are in […]
An Internship at Late Night Library
By Paige O’Rourke
Late Night Library. I immediately liked something about the name. Perhaps it was the notion of a library—evoking a sense of community, egalitarianism, a quiet coziness—that first grabbed my attention. Or maybe it was something about this concept combined with the term “late night”—the continuation of the literary quest while all the rest of the […]
Kickstarter Pedal Powered: Marketing by Bike
By Lauren HudginsAfter journeying around the world with her two young sons, Rebekah Tyler plunged into the world of self-publishing with a successful Kickstarter campaign for her memoir, Full Tilt. She popularized herself while traveling around northern New Zealand by bike, with a cart advertising her book trailing behind her. For those who are unfamiliar with New […]
Reading Literary Fiction Boosts Powers of Social Perception
By Katey Trnka
This past Friday, October 4, NPR’s All Things Considered reported on research findings from a Science journal study, which concluded that reading “highbrow” literary fiction (as opposed to popular fiction or nonfiction) gave individuals greater powers of social perception. Put simply, people who read Louise Erdrich instead of Danielle Steel have a better chance of […]
Lessons from Wordstock 2013
By M.F. Corwin
For more than a decade Wordstock has supported the local literary community by hosting workshops, author readings, and the ever-dazzling book fair, where publishers large and small (such as yours truly) can interact with readers and aspiring authors alike. As vendors at this year’s festival, we particularly enjoyed speaking with everyone who came by our […]