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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Marketing

Tip Sheet Love

By Rachel Pass

February 15, 2013 by Ooligan Staff Leave a Comment

To those outside of publishing, a tip sheet might not sound like an exciting thing. But to a book project manager who is waiting to see her pet project in print, a tip sheet is something to love. It’s almost like an ultrasound image of an unborn baby; you can look at it and count […]

Filed Under: Start to Finish Tagged With: books, Editing, Marketing, Ooligan, poetry, tip sheets, We Belong in History, William Stafford

Predictive Book Analytics

By Ooligan Press

January 28, 2013 by OoliganPress 3 Comments

by Drew Lazzara Let me start by saying that, when it comes to the application of advanced analytics to publishing, I am not the man for the job. I have just begun to stick my toe into these statistical waters, and while my hunger for knowledge is rapacious, my understanding of the topic is extremely […]

Filed Under: Publishing Tagged With: advanced analytics, amazon, book buying, creative marketing, data analysis, eBooks, gut feelings, Marketing, niche publishing, ooligan press, Print on Demand, random house, statistics

Plan of Action

By Kelsey Yocum

January 18, 2013 by Ooligan Staff Leave a Comment

This past week, The Ninth Day started projects in three departments at once—Editing, Design, and Marketing. Our two editors, Tara and Kathryn, finished their preliminary edits of the manuscript, which we then passed on to Ruth. McKenzie and I are looking forward to meeting Ruth for the first time next week to discuss the edits! […]

Filed Under: Start to Finish Tagged With: Blue Thread series, books, Design, Editing, fiction, Marketing, ooligan press, publishing, Ruth Tenzer Feldman, The Ninth Day

A Big, Fat Knee-Jerk

By Ooligan Press

January 14, 2013 by OoliganPress Leave a Comment

In November of last year, I came across a blog entry on the Huffington Post that filled me with a familiar weariness. In it, best-selling author Tucker Max (I Hope They Serve Beer in Hell; Assholes Finish First) details the process by which he was able to circumvent  the Big 6 publishers for his third […]

Filed Under: Publishing Tagged With: bestsellers, Big 6 Publishers, Huffington Post, I Hope They Serve Beer In Hell, Independent Publishing, Marketing, ooligan press, publicity, publishing, Tucker Max

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