To those outside of publishing, a tip sheet might not sound like an exciting thing. But to a book project manager who is waiting to see her pet project in print, a tip sheet is something to love. It’s almost like an ultrasound image of an unborn baby; you can look at it and count […]
Marketing
Predictive Book Analytics
By Ooligan Pressby Drew Lazzara Let me start by saying that, when it comes to the application of advanced analytics to publishing, I am not the man for the job. I have just begun to stick my toe into these statistical waters, and while my hunger for knowledge is rapacious, my understanding of the topic is extremely […]
Plan of Action
By Kelsey YocumThis past week, The Ninth Day started projects in three departments at once—Editing, Design, and Marketing. Our two editors, Tara and Kathryn, finished their preliminary edits of the manuscript, which we then passed on to Ruth. McKenzie and I are looking forward to meeting Ruth for the first time next week to discuss the edits! […]
A Big, Fat Knee-Jerk
By Ooligan PressIn November of last year, I came across a blog entry on the Huffington Post that filled me with a familiar weariness. In it, best-selling author Tucker Max (I Hope They Serve Beer in Hell; Assholes Finish First) details the process by which he was able to circumvent the Big 6 publishers for his third […]