• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

Marketing

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

The Perfect Content Cocktail: Newsletter Curation & Creation

By Alexandria Gonzales

October 26, 2020 by OoliganPress Leave a Comment

The Perfect Content Cocktail: Newsletter Curation & Creation

As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.

Filed Under: Manager Monday, Marketing, Publicity, Publishing Tagged With: content, creation, curation, Marketing, newsletter, publicity

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

The Mystery Behind the Mystery Genre

By Bailey Potter

October 12, 2020 by OoliganPress Leave a Comment

The Mystery Behind the Mystery Genre

Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.

Filed Under: Start to Finish Tagged With: camp, cover art, Design, detectives, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, process, publishing, start to finish, thriller

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • …
  • Page 33
  • Next Page »

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press