Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
Marketing
Better Representation Matters
By Wren Haines @haineskyrstin
Marketing is an intersectional endeavor. As publishing professionals, we need to talk to our editors and acquisition teams about the kind of content we are publishing, we need to talk to the artists who are creating covers for our books, and we need to combine all of these elements together when we create our copy and really ask ourselves if what we are doing is an accurate representation of the work we are putting out.
Marketing Emails and Their Effectiveness in 2021
By Kaylee E. Lovato
Email marketing is not dead, but the way it has been traditionally approached might be. The design and personalization of emails matter, and people will know the difference because inauthenticity is easy to pick up on. Many people get hundreds of emails in their inboxes every day, and this is the exact reason why personalization matters so much.
Personal Branding: How to Market Yourself as a Publishing Professional
By Shalyn Schipper
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
Booktok: Is Tiktok Selling Books?
By Emma St. John @emmacathryyn
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
The Simple Way to Start Your Social Media Research
By Alix Martinez
Social media research is an integral part of building a strong social media strategy. It forms the building blocks of your social media campaign and is an incredibly helpful guide to get everyone on the same page in a short amount of time. With that being said, if this is your first time working on a social media strategy, it may seem daunting going into it. These tips will help ease your fears and break down the process.