Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.
Marketing
Competitive versus Comparative Titles
By Jennifer Ladwig
One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”
The Building Blocks to Your Social Media Strategy
By Alix Martinez
A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.
Marketing to Millennials: Native Advertising
By Erica Wright
If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?
The Perfect Content Cocktail: Newsletter Curation & Creation
By Alexandria Gonzales
As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.
A Marketing Tool for Indie Publishers and Authors Alike
By Hannah Boettcher
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.