• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

Marketing

The Excitement and Stress of Launching Odsburg

By Ivy Knight

December 9, 2019 by OoliganPress Leave a Comment

The Excitement and Stress of Launching Odsburg

The excitement of a book launch is a motivator for a lot of us in the publishing industry. Often years of work go into a book, and the high of finally seeing it out in the world is tough to match in one’s professional life. Yes, there’s a lot of stress that comes with such an occasion, but it’s so very worth it.

Filed Under: Start to Finish Tagged With: Design, launch, Marketing, Matt Tompkins, Odsburg, pub date

Preorder Gifts As a Marketing Strategy

By Faith Muñoz @FaithAMunoz

November 27, 2019 by OoliganPress Leave a Comment

Preorder Gifts As a Marketing Strategy

Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.

Filed Under: Marketing Tagged With: amazon, bookmark, books, bookstore, consumer, Descendant of the Crane, discount, Elizabeth Lim, gifts, Hafsah Faizal, incentives, Joan He, Julie Murphy, library, Marketing, marketing strategy, preorder, preorder campaign, product, Puddin', Social Media, Spin the Dawn, twitter, We Hunt the Flame

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

Creating Productive Routines

By Marina Garcia

October 9, 2019 by OoliganPress Leave a Comment

We’re often faced with the following questions: How do I get it all done? How do I make myself write? In that vein, I’ve compiled a few tips for creating or maintaining productive routines to better face the trials of working in publishing.

Filed Under: Publishing Tagged With: Editing, Marketing, planning, productivity, publishing, routine, schedule, scheduling, time management, work, writing

Odsburg: A Community Collaboration

By Marina Garcia

October 2, 2019 by OoliganPress Leave a Comment

Odsburg: A Community Collaboration

From the beginning, the goal for Odsburg was to make this book unique, successful, and as beautifully odd as the story it contained. We all had similar ideas about where this book should end up; getting there, however, was an entirely different matter.

Filed Under: Publishing, Start to Finish Tagged With: Collaboration, communication, Design, Editing, group work, Marketing, Odsburg, publishing collaboration, Small Presses, Teamwork

6 Tips to Help Authors Reach Niche Audiences

By Victoria Raible

September 11, 2019 by OoliganPress Leave a Comment

6 Tips to Help Authors Reach Niche Audiences

Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.

Filed Under: Marketing Tagged With: author marketing, community, Marketing, marketing strategies, niche books, niche genres, niche publishing, Social Media

  • Page 1
  • Page 2
  • Page 3
  • …
  • Page 28
  • Next Page »

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press