We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.
The scene opens on a classroom. The students’ eyes are glazed over from the glow of the computer screens, half of them open to D2L, the other to some Instagrammer’s latest post. The professor asks the question, “What is metadata?” and one person, with a fox-like grin on their face, raises their hand and calls out, “It’s data about data.” Everyone breaks out in applause, confetti rains from the ceiling and cupcakes are served. This has happened to me more times than I can count, and yes, a quick hand raise asking for clarification could have solved all my problems but then I wouldn’t have had a blog post idea. So come with me as we take a journey on self-education and find out what all the fuss is about metadata and why you should actually care about it.
When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.
While it is important to respect our consumer base of the past, the consumer base of the future will no doubt be born out of the marriage between brands and social activism.
Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.
Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.