Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
Marketing
SHORT, VIGOROUS ROOTS: A Brief Account of a Project Team’s Blurb Journey
By Stephanie Johnson Lawson
The process of requesting blurbs begins with a massive contact sheet—a focused list of people who may be interested in writing a blurb for the book. It involves reaching out to a lot of people: “the more names, the more likely you are to get a yes,” Tucker says, adding that we want to ask people who have a “strong connection with both [the] audience and the material…because the more focused the blurb list is on your audience, the better.” In our case, this all proved true.
Reimagining Fantasy Fiction
By Sarah Moffatt
With print sales booming once again, it is more important than ever to reimagine the way that literature is consumed and subsequently shared. The successful launch of Harry Potter and the Sorcerer’s Stone in full color in 2020 did just that. Revisiting the most revered mid-grade YA fantasy of all time satisfied the varied interests and intentions of collectors, original readers, and emerging readers alike.
BookTok: The New Platform for Independent Bookstores
By Frances K. Fragela Rivera
The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.
The Beginning of Our New YA Title
By Luis Ramos @luissoto805
Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?
An Update on Our First Fantasy Title, COURT OF VENOM
By Wren Haines
COURT OF VENOM is Ooligan’s first fantasy title, and the team, which is full of avid fantasy readers, has some incredibly creative marketing strategies in mind. We have been dutifully working on our sales kit, which has given us the opportunity to add some really amazing collateral to the project. While several things are being considered in terms of giveaways and collateral, nothing has been confirmed yet because the team is still working with the publisher on a budget and with the Marketing Manager on ideas.