Gamebooks are about being able to play around in a familiar world, make mistakes, and try again. Interactive books for adults do just that, but this time, the majority of choose-your-path books are focusing on classic and well-known stories, rather than the nostalgic stereotypes found in the kids’ series. Interactive books use the stories of classics––Austen, Shakespeare, historical romance––to give adult readers a chance to toy with the literary worlds they have known and loved.
Marketing
The Rise of Livestreaming Authors
By Katherine Petersdorf @katpetersdorf
Every author and publisher knows that social media is a crucial component of marketing; however, it is more important to understand new, emerging trends in the media marketing world. Most authors remember the hit of the novel trailer and how Epic Reads swept viewers away with some of Harper’s most amazing adverts. Once again, they’ve stepped into the media marketing world and surfaced with a new trend that is starting to become viral: livestreamed readings and interviews with authors.
Nonfiction Publicity vs. Fiction Publicity
By Sydney Kiest @SydneyKiest
Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
The Changing Face of Marketing in Academic Publishing
By Olivia Rollins
In the face of modern challenges like widespread digitization and shifting priorities in higher education, university presses are getting creative in their efforts to promote their books and connect with readers.
It’s Pub Year: Now What?
By Sarah Loepp
What are some key elements of the final stages of book publication? I’ll take you through the main projects our team is working on at this stage, and give you a peek into the happenings at a publisher leading up to a book’s release.
Ghost Tweeting Best Practices
By Sadie Verville @sadieverville
We all know the success of a book depends largely on its social media presence. There isn’t a debate. That’s how it is now. As society and cultures evolve and morph, so do the marketing methods. The younger generations raised in these new marketing methods learn them like they learn language. It’s second nature to craft a tweet, edit, post aesthetically-pleasing pictures, and know when they’re posting too much or too little. But older generations haven’t had the luxury of growing up in this world. It really is as difficult as learning a completely new language—and not everyone has the ability to take the time to learn it.