Publishing companies are reaching a point where they need to start rethinking the way stories are delivered and marketed. It’s important to provide stories and content in the way that consumers want to consume them.
Marketing
Tips for Getting Your Author Ready for an Instagram Takeover
By Alix Martinez
Social media is a great way to generate publicity for a book, and one trend that has recently gained popularity is Instagram takeovers. For authors who aren’t familiar with Instagram, the platform can look incredibly complicated at first glance.In this post I will offer tips to get your Instagram-newbie author ready for a takeover in no time!
Positive Predictions for FINDING THE VEIN
By Wren Haines
As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
Ramping Up to Launching FINDING THE VEIN
By Bailey Potter
The ramp up to the launch of FINDING THE VEIN has begun!
Demanding Diversity with BookTube
By Alix Martinez
BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.
Reinventing the Market for Classic Novels
By Hannah Boettcher
What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.