The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
Marketing
Intentional Controversy: Information Age Marketing Tactics
By Giacomo Ranieri
You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.
Marketing Romance Through the Ages
By Mary Williams
One word: Fabio
Preparing Authors for Digital Readings
By Selena Harris
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
Adjusting Strategies to Fit Life While Social Distancing
By Tia Sprague
Hello from the LAUREL EVERYWHERE team. As you might have noticed, the world looks a little different right now. Like countless other companies and families, the students running Ooligan Press are trying to balance living in quarantine with the laundry list of life’s demands. For me, this means homeschooling a fourth- and sixth-grader while finishing up my graduation requirements, sending out blurb requests, creating a social media plan, and training the next project manager for the team.
Publishers Are Making Room for Smart Speakers
By Alix Martinez
Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.