A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
Marketing
Reaching Unconventional Contacts
By Bailey Potter
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)
By Stephanie Lawson @a_writer_stephanielawson
COVID-19 continues to change lifestyles and restrict in-person contact. People may not be able to shop at their favorite bookstores (or any stores) without potentially waiting in a line outside the brick and mortar or needing to proactively set an appointment. A box of books and other goodies being delivered can bring the bookstore vibes to readers’ homes, and can keep us consuming the titles that flood our wishlists and the titles we had no idea we needed.
Choosing the Right Metadata for You
By Anastacia Ferry @anastacialace
All right, you’ve got a book being released soon. Congratulations! Now you’re onto the ever-daunting marketing phase where you have to plan the book launch, create social media hype, and develop the terrifying metadata. Having trouble thinking of those keywords? This can help!
Pitching in a Pandemic
By Tiffany Watson
Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.
Competitive versus Comparative Titles
By Jennifer Ladwig
One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”