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Marketing

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

Reaching Unconventional Contacts

By Bailey Potter

December 21, 2020 by OoliganPress Leave a Comment

Reaching Unconventional Contacts

When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?

Filed Under: Manager Monday, Start to Finish Tagged With: camp, campaign, contact list, Design, detectives, email, Finding the Vein, frontlist, genre, Jennifer Hanlon Wilde, library, lwp, Marketing, murder, mystery, PNW, police, Portland, postcard, process, publishing, sleuth, Social Media, start to finish, thriller, unconventional, versatile

Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

By Stephanie Lawson @a_writer_stephanielawson

December 9, 2020 by OoliganPress Leave a Comment

Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

COVID-19 continues to change lifestyles and restrict in-person contact. People may not be able to shop at their favorite bookstores (or any stores) without potentially waiting in a line outside the brick and mortar or needing to proactively set an appointment. A box of books and other goodies being delivered can bring the bookstore vibes to readers’ homes, and can keep us consuming the titles that flood our wishlists and the titles we had no idea we needed.

Filed Under: Marketing Tagged With: Book Sellers, books, bookstores, holidays, independent, indie, mail, Marketing, new and used, Online, readers, shelf, shelves, shopping, subscription

Choosing the Right Metadata for You

By Anastacia Ferry @anastacialace

November 25, 2020 by OoliganPress Leave a Comment

Choosing the Right Metadata for You

All right, you’ve got a book being released soon. Congratulations! Now you’re onto the ever-daunting marketing phase where you have to plan the book launch, create social media hype, and develop the terrifying metadata. Having trouble thinking of those keywords? This can help!

Filed Under: Digital, Publishing Tagged With: keywords, Marketing, metadata, Search engine optimization, SEO

Pitching in a Pandemic

By Tiffany Watson

November 16, 2020 by OoliganPress Leave a Comment

Pitching in a Pandemic

Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.

Filed Under: Manager Monday, Publicity Tagged With: gift guide, listical, Marketing, pandemic, pitching, publicity, review requests

Competitive versus Comparative Titles

By Jennifer Ladwig

November 11, 2020 by OoliganPress Leave a Comment

Competitive versus Comparative Titles

One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”

Filed Under: Marketing Tagged With: Acquisitions, Authors, book, books, comp titles, comparative titles, competitive titles, Marketing, publishing, sales, writing

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