Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.
If you’re interested in making videos about books, or even talking about your writing process on Youtube, BookTube a great place to build a platform and market yourself. It’s interactive in ways that other platforms aren’t because watching videos is overall more intimate than reading a Twitter post. Additionally, vlogging is becoming increasingly popular.
While Twitter, Instagram, and Facebook are quick ways to get short announcements out, they are also heavily trafficked sites—it has become much harder to find content on those sites unless you are specifically looking for it. But if social media isn’t the answer to your marketing dreams, then what is?
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.
A smart book marketer knows to consider any opportunity to position a book to be sold. Sometimes this requires thinking outside the bookstore box. While specialty market sales might not make up the bulk of all book sales, they still add up and can provide a wider range of visibility for your upcoming title.