The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.
marketing strategy
Preorder Gifts As a Marketing Strategy
By Faith Muñoz @FaithAMunoz
Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.