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marketing strategy

Creating Branding Strategies to Stand Out from the Crowd

By Glorimar Del Rio @glorimardelrio

May 21, 2021 by OoliganPress

Creating Branding Strategies to Stand Out from the Crowd

During discussions about branding strategies with my college peers, it is common to hear about the importance of searching for the value a reader is looking to find when they are browsing through books, and then focusing on producing manuscripts that target these values. This initiative probably works well when producing and marketing most products, but how effective could this strategy be in the book market?

Filed Under: Marketing Tagged With: author, brand, branding, creative, image, marketing strategy, stand out

FAULTLAND Shakes Up Social Media

By Cole Bowman

February 1, 2021 by OoliganPress Leave a Comment

FAULTLAND Shakes Up Social Media

We knew early on that FAULTLAND was the kind of book that could carry a strong and unconventional social media presence, and our Oolies are busily working away to demonstrate just how accurate that prediction was.

Filed Under: Inside Ooligan, Manager Monday, Publishing, Start to Finish Tagged With: faultland, fiction, indie press, marketing strategy, New Release, ooligan press, PNW, Social Media, speculative fiction

How To Create a Persona and Identify Your Target Audience

By Sydnee Chesley

June 22, 2020 by OoliganPress Leave a Comment

How To Create a Persona and Identify Your Target Audience

The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.

Filed Under: Manager Monday, Marketing Tagged With: audiences, market research, Marketing, marketing strategy, persona, publicity, strategy, target audiences, target market

Preorder Gifts As a Marketing Strategy

By Faith Muñoz @FaithAMunoz

November 27, 2019 by OoliganPress Leave a Comment

Preorder Gifts As a Marketing Strategy

Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.

Filed Under: Marketing Tagged With: amazon, bookmark, books, bookstore, consumer, Descendant of the Crane, discount, Elizabeth Lim, gifts, Hafsah Faizal, incentives, Joan He, Julie Murphy, library, Marketing, marketing strategy, preorder, preorder campaign, product, Puddin', Social Media, Spin the Dawn, twitter, We Hunt the Flame

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