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marketing strategies

Marketing to the Tech Generation

By Alexandria Gonzales

September 2, 2020 by OoliganPress Leave a Comment

Marketing to the Tech Generation

The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.

Filed Under: Marketing Tagged With: books, GenerationZ, Marketing, marketing strategies, publishing, publishing technology, Tech, young adult

6 Tips to Help Authors Reach Niche Audiences

By Victoria Raible

September 11, 2019 by OoliganPress Leave a Comment

6 Tips to Help Authors Reach Niche Audiences

Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.

Filed Under: Marketing Tagged With: author marketing, community, Marketing, marketing strategies, niche books, niche genres, niche publishing, Social Media

Marketing to Libraries: Why It’s a Good Idea

By Roberta Kelley

June 4, 2014 by OoliganPress Leave a Comment

Marketing to Libraries: Why It’s a Good Idea

Libraries seem to be one of the most underrated marketing opportunities that many publishers tend to pay less attention to than they should. Something about libraries gives the impression that marketing to libraries is more of a by-product of publishing books rather than a highly profitable use of marketing manpower. The reality is that libraries […]

Filed Under: Publishing Tagged With: bookselling, libraries, Marketing, marketing strategies, promotion

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