COURT OF VENOM is Ooligan’s first fantasy title, and the team, which is full of avid fantasy readers, has some incredibly creative marketing strategies in mind. We have been dutifully working on our sales kit, which has given us the opportunity to add some really amazing collateral to the project. While several things are being considered in terms of giveaways and collateral, nothing has been confirmed yet because the team is still working with the publisher on a budget and with the Marketing Manager on ideas.
Marketing plan
No Review Required
By Denise Morales Soto @dmoralessoto
Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.
A Beautiful Interior, a Well-Researched Contact List, and a Strategic Marketing Plan
By Margaret Henry
Dedicated readers of the Ooligan Press blog already know that The Ocean in My Ears has an absolutely gorgeous cover (for those who are unfamiliar, click here). But did you know that—thanks to the keen and diligent eye of Maeko Bradshaw—we are soon to have an equally impressive interior? While the interior design of a book often doesn’t get the fanfare of the cover, a well designed interior creates a “cohesive product that enhances the entire experience,” as our own Justin Orendorff wisely points out in his post.
Cooking Up Something Good
By Ariana Marquis
With every week that goes by on this project, we add another pot to the stove. Soon I’ll be needing a commercial kitchen! Developmental edits are in process and should soon be done. An inchoate marketing plan is beginning to form. Permissions are lurching along nicely. Our tipsheet is almost ready to go. A brief […]