Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.
Last year, a friend of mine was preparing a manuscript to be pitched to publishers and agents. He asked me to read his manuscript beforehand because he believed my editorial experience would provide him with insight regarding the plausibility of his book getting accepted by a publisher or an agent (it doesn’t). I told him the story was enjoyable but in need of structural work. After revising the manuscript twice, he approached me for tips on how to write his query letter, knowing that I’ve been involved with Ooligan. So to help new authors like my friend, I’ve compiled a list of five reminders that are helpful when writing the dreaded query letter.
The first time I evaluated a manuscript for acquisitions here at Ooligan, it was a mixed experience. I thought that the story could, given some work, become really good, but it wasn’t there yet. The second time was similar—some parts were hugely compelling, while others didn’t keep my interest. They made me feel curiosity, some […]
It’s been beautiful here in Portland these past couple weeks, which has been the perfect backdrop to our work on the CALYX anthology. The anthology has been seeing a lot of development this term. For instance, we are now well into drafting author bios, creating a list of author contacts and affiliations, and finalizing the […]
At the beginning of any book project, we put together a calendar with a timeline of all the stages, tasks, and processes that need to happen and the dates they need to be completed in order to keep to the production schedule. Ideally, all these things will happen as planned, in order, by their deadlines. […]
As we continue to work through the developmental edits of the Mastersounds manuscript, it is now time to begin considering picking the final title for the book. The team and the author are currently hard at work developing possibilities for this name change, but we want to get a wider opinion. That said, on March […]