Ten percent of people in the developed world and fifteen percent in the developing world have some degree of impairment that can seriously affect their ability to read, such as blindness, low vision, dyslexia, or motor disabilities.
In the world of publishing, we know that a good cover design can go far in making a potential reader interested enough to pick up a book. Covers are the first things readers see, which means that they must convey everything about the story in one image (or collage of images). The eternal dilemma that designers face is how best to represent the themes, characters, plot, and mood of the work in a way that piques the reader’s interest. This is difficult enough when the work is only one story—add two more into the same title and the challenges increase.
Some of us are wired for less glamorous positions, but that shouldn’t be a reason to give up on the goal of being a force for good in the world of publishing. Many who specialize in digital publishing are used to focusing on solving technical problems and minutiae. However, that doesn’t mean there aren’t bigger issues at play.
With three books ready to hit the market in the coming months, two teams are working hard on their Social Media Strategy Document, which covers everything from who they aim to reach with their social media campaign to when this campaign will be launched and—most importantly—how they plan to execute their ideas. The document is extensive, and for every platform they utilize (Facebook, Twitter, Instagram, Tumblr, etc.), there is “paperwork” to be done. So, where do I come in?
This past summer, we managed to find our footing as the new department leads for acquisitions at Ooligan Press. We are now in our fifth week of the fall term, and the tasks at hand are substantially increasing. While some aspects of our job are fairly routine in procedure, there are some projects happening in […]
I’m the youngest of five kids, and no matter how much we pestered her (or upset her), my mother insisted that she loved us all the same. I have my own theories on that. And while I don’t have any children (don’t tell my cats I said that), getting into my second year at Ooligan […]