Graphic design is so much fun. There is so much you can do in this space, just within the context of book publishing alone. From print to digital, there’s no end to what you can create. Because it is such a vast and interesting area, a lot of people want to try it out, but they hesitate because they don’t have any formal art training. I get it—I’ve been there. There is a lot of overlap between art and graphic design, as they require a lot of the same skills and an understanding of concepts like space, color, lighting, etc. But, while having a working knowledge of these when you start is helpful, it’s not required.
The Portland Book Festival, formerly known as Wordstock, is Oregon’s biggest literary event of the year, featuring panels, vendors, speakers, and lots and lots of books. Every November, the day-long event attracts authors and publishers from near and far, and last fall, Ooligan Press was proud to be included yet again. The festival drew its […]
Ooligan Press, local author Jeff Alworth, and the Craft Brew Alliance have teamed up to bring you Ooligan’s next title: The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution. The book, out March 26, explores the rise of Portland’s own beer titans: Kurt and Rob Widmer.
When most readers think of book design, they focus on the exterior aspects: the front and back covers, the jacket, the spine. Interior design is often overlooked and underestimated, and yet the work that goes into designing the words on the page is just as intensive and can be just as creative as the work that goes into designing covers. And just like cover design, different genres have different challenges and style trends for interior layout. The cardinal rule of interior layout is that the design must be invisible: the choices shouldn’t be so obvious that they distract the reader from the content of the book.
Typography is an important aspect of any cover. It’s the first thing readers read on a book. The typeface must not only be compatible with whatever images are displayed on the cover, but also with the genre in which the book is positioned. Covers that use the typography as their primary design feature are referred to as “typographic covers.” These are the ones with limited imagery, photographic or otherwise, where the title and author take up most of the space. With these covers, finding the right font is more important than ever.
Ten percent of people in the developed world and fifteen percent in the developing world have some degree of impairment that can seriously affect their ability to read, such as blindness, low vision, dyslexia, or motor disabilities.