If it’s safe to say that we’re all aware of the need for greater, more accurate representation of marginalized voices in publishing, then how do controversies like the one around AMERICAN DIRT continue to happen?
Macmillan
Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five
By Melinda Jasmine Crouchley
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?