When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
library
The Mystery Behind the Mystery Genre
By Bailey PotterLike every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
When We Dream About the Future: Digital Ambiguity in 2020
By Chris Leal
We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.
Book Exchanges: A Treasure Hunt and a Marketing Tool
By Vivian Nguyen @vivqnguyen
The general idea of “give a book and take a book” draws people in to browse the little wooden box’s contents. Imagine the excitement if a curious wanderer happened upon a brand-new, freshly published book from a local press! This is a great way to gain free local support and exposure for new independent titles or even self-published authors.
Preorder Gifts As a Marketing Strategy
By Faith Muñoz @FaithAMunoz
Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.
Who’s Staying in Virginia Woolf’s Room?
By Arielle Roper
Built in 1912 and renovated in the 1980s, the hotel has just enough squeak in the stair and just enough musty book smell in the reader’s attic to give bibliophiles the chills. Rooms are categorized as either “Classics,” “Best Sellers,” or “Novels.” Mark Twain’s bust sits over the mantel, Jules Verne’s submarine door clangs shut every evening, and Shakespeare’s room has dueling swords mounted on the wall, just in case. It’s perfect for a writer’s retreat or a solitary writer’s escape, as well as for hosting a reading, a book launch, or a writing workshop. And can we talk about the library?