There was a time back in March of 2020 when we imagined an in-person book launch for LAUREL EVERYWHERE. Unfortunately, COVID-19 had other plans, and we pivoted to a virtual event and a virtual reading tour. Though in-person book events have a magical quality to them, my team and I worked extremely hard to bring that magic online.
A book launch is an exciting time. It’s the one moment when all the blood, sweat, and tears that went into a book finally pay off. It’s the one moment when everyone forgets about all the publicity and outreach they’ll still have to do in the upcoming months—or even years—and just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers. And the best way to celebrate is to throw a launch party. While launch parties are relatively simple to put together, there are a few key things that should be kept in mind during the planning process. Follow these simple tips and you will have the foundation for a great party.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
Now is a hectic but really rewarding time for our team, because so many of our efforts for the past months are finally coming to fruition and we are now able to hold our reward in our hands: a beautiful copy of The Gifts We Keep. As part of this, we hosted a launch party to celebrate our author Katie Grindeland, her wonderful book, the new partnership between Ooligan Press and the Multnomah County Library, and to see many of you holding a copy of the book in your hands.
Ricochet River’s 25th Anniversary Edition is now available in stores, and to celebrate Ooligan kicked it off with a fantastic launch party on May 7th at Ford Food & Drink in Southeast Portland.
Save the date for Ooligan’s next big book release party—May 13 is going to be one of the first memorable events of the summer. If you like Portland, books, scavenger hunts, or all of the above, this is one event you won’t want to miss. To celebrate the launch of Brian K. Friesen’s debut novel, At the Waterline, Team Rivers is throwing a massive party to show you how excited we are about this book! Keep reading for all the details.