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John Green

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

Are Mini Books the Future?

By Tamera Erekson

August 21, 2019 by OoliganPress Leave a Comment

Are Mini Books the Future?

A quiet evolution has been occurring in the world of book publishing during this last decade. A hybrid species is emerging—one that has taken until just last year to jump the Atlantic and become available to American literary consumers. There may not seem to be much room to improve upon our current forms of bookish technology, as the basic formats are pretty simple: hardcover, paperback, ebook. But even if you are firmly in either the print or electronic camp, you may be pleasantly surprised by a type of happy medium that is ideally giving readers the best of both worlds.

Filed Under: Publishing Tagged With: dwarsligger, flipback books, John Green, mini books, YA

When YA Book Fandom Creates Active & Influential Communities

By Joanna Szabo @Joanna_Shwaba

May 12, 2017 by OoliganPress Leave a Comment

When YA Book Fandom Creates Active & Influential Communities

Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.

Filed Under: Publishing Tagged With: charity, fandom, Harry Potter, Harry Potter Alliance, HPA, JK Rowling, John Green, Millennials, Nerdfighteria, teenagers, teens, The Fault in Our Stars, YA

Twitter Interactions with Famous Authors and How to Deal

By Joanna Szabo

January 16, 2017 by Digital Content 1 Comment

Twitter Interactions with Famous Authors and How to Deal

Even though social media theoretically closes the distance between an author and their readers, it sometimes seems to me that the opposite is true. Just looking at a particularly famous author’s feed, I’m highly aware of the statistical improbability of actually getting their attention on Twitter. As of early October, J. K. Rowling had 8.44 […]

Filed Under: Publishing Tagged With: blogging, Harry Potter, JK Rowling, John Green, Joyce Carol Oates, Ooligan, Social Media, twitter, YA, YA authors

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