A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
A quiet evolution has been occurring in the world of book publishing during this last decade. A hybrid species is emerging—one that has taken until just last year to jump the Atlantic and become available to American literary consumers. There may not seem to be much room to improve upon our current forms of bookish technology, as the basic formats are pretty simple: hardcover, paperback, ebook. But even if you are firmly in either the print or electronic camp, you may be pleasantly surprised by a type of happy medium that is ideally giving readers the best of both worlds.
Fandoms surrounding the favorite books of teenagers have been a prominent part of culture since the Harry Potter books. Now, most well-loved series have some kind of derivative fandom surrounding them, but the Harry Potter fandom is by far the most expansive example of this. Years ago, Harry Potter fans pushed past the creation of art, parody musicals, and actual sports, and they went a step further by channeling their love for the books into the creation of an activist group.
Even though social media theoretically closes the distance between an author and their readers, it sometimes seems to me that the opposite is true. Just looking at a particularly famous author’s feed, I’m highly aware of the statistical improbability of actually getting their attention on Twitter. As of early October, J. K. Rowling had 8.44 […]