The most important element of a successful pitch is to succinctly explain the concept of the book. This is high-level thinking that shows the benefits and emotional payoff of reading the book for the agent, publisher, and reader. It is not about the beautiful sentence structure that took years to realize. So if you’re tempted to say “but if you just read it you’ll understand,” then work harder at articulating the overall concept. You have five minutes for the pitch. It’s the merit of your concept that indicates a strong book, and that should take a few seconds.
This is the tenth post in Joe Biel’s ongoing Business of Publishing series. Today’s edition is a deeper focus into title development, so if you haven’t read the previous post already, take a look—it’s perhaps the most important part of being a successful publisher. Due to the four thousand new books being published every day, […]