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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Internet

How to Find the Best Review Bloggers

By Sydnee Chesley

October 30, 2019 by OoliganPress Leave a Comment

How to Find the Best Review Bloggers

Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.

Filed Under: Marketing Tagged With: bloggers, blogging, books, contact list, influencer marketing, Internet, macro-influencer, micro-influencer, review blogs, review request, Social Media, social media influencer, WOM, WOM marketing, word of mouth, word-of-mouth marketing

The End of the Printed Game Guide

By Stephen Hyde

October 28, 2019 by OoliganPress Leave a Comment

The End of the Printed Game Guide

Depending on your age and the relationship you had with video games when you were a child, you may or may not have fond memories of going to a game store and having your much-beleaguered parents purchase you the answer to all of your frustrations—a game guide.

Filed Under: Digital Tagged With: ebook, game guide, games, Internet, nostalgia, strategy guide, video games, YouTube

I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing

By Katie Fairchild @km_fairchild

September 4, 2017 by OoliganPress Leave a Comment

I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing

At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.

Filed Under: Manager Monday Tagged With: book marketing, Facebook, Hootsuite, Internet, Marketing, small press, Social Media, twitter

Pottermore and Publishing: A Look at the Multimedia Empire of Harry Potter

By Hope Levy

October 21, 2016 by OoliganPress Leave a Comment

Pottermore and Publishing: A Look at the Multimedia Empire of Harry Potter

Harry Potter is a name almost immediately recognizable today in 2016—whether your first thought is of a lightning scar, the Marauder’s Map, or the volume of fans across the world who have for years celebrated the cultural phenomenon that J. K. Rowling’s wizarding world became. On the first day alone, 8.3 million books were sold […]

Filed Under: Publishing Tagged With: Bloomsbury, Digital Content, eBooks, Harry Potter, Hogwarts, HP, iBooks, Internet, JK Rowling, Marketing, Pottermore, publishing, technology, writing

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