Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.
Internet
The End of the Printed Game Guide
By Stephen Hyde
Depending on your age and the relationship you had with video games when you were a child, you may or may not have fond memories of going to a game store and having your much-beleaguered parents purchase you the answer to all of your frustrations—a game guide.
I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing
By Katie Fairchild @km_fairchild
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
Pottermore and Publishing: A Look at the Multimedia Empire of Harry Potter
By Hope Levy
Harry Potter is a name almost immediately recognizable today in 2016—whether your first thought is of a lightning scar, the Marauder’s Map, or the volume of fans across the world who have for years celebrated the cultural phenomenon that J. K. Rowling’s wizarding world became. On the first day alone, 8.3 million books were sold […]