A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.
Authors at Home
By Amanda Fink
In light of the stay-at-home orders that most of the world is currently following, authors have brought literary salons––places to explore ideas, share stories, and gain insight into the writing process––to Instagram. By allowing us into their writing spaces, these authors are giving us a rare, uncensored look into their lives. Sharing these spaces allows us to refill our creative wells through conversation and a shared love of books and writing.
In Defense of Instapoetry
By Michael Shymanski
Often referred to as “fidget-spinner poetry” due to its brevity and its targeting of younger audiences, Instapoetry is frequently dismissed and even insulted by critics. But does Instapoetry have anything to offer—especially for us quick-scrolling younger generations?
The Age of Mass Distraction
By Monique Vieu
With an economic market that demands extreme multitasking and a digital culture that rewards immediacy, ease, and efficiency, our environment is changing at an astonishing rate. Pressured by this cultural shift, we have less time to consume information, and our brains are adapting to these demands.
Building a Social Media Following for Aspiring Authors
By Melinda Jasmine Crouchley
Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?
Instagram Introduced Alt Text
By Brittney Finato @finatography
We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?