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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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How Personal Branding Can Impact Getting Your Book Acquired

By Taylor Thompson @taylormegon

January 28, 2019 by OoliganPress Leave a Comment

How Personal Branding Can Impact Getting Your Book Acquired

Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.

Filed Under: Manager Monday Tagged With: Acquisitions, blogs, branding, community, Facebook, instagram, newsletter, personal, Social Media, twitter, website, writing

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

Social Media Tools & Ooligan

By Brennah Hale @thebrennah

August 29, 2018 by OoliganPress Leave a Comment

Social Media Tools & Ooligan

As social media continues to boom through today’s generation, businesses must use these platforms in order to market their own companies and organizations. But how exactly are these companies benefiting from their social media, and how do they know what to post that will further engage their followers? The answer is social media tools.

Filed Under: Marketing Tagged With: analytics, audience, demographics, Facebook, followers, geographics, Hootsuite, instagram, listening, Marketing, media, Ooligan, privacy, sentiment, Social Media, Tools, twitter, writing

The Business of Bookstagram

By Jessica DeBolt

August 6, 2018 by OoliganPress Leave a Comment

The Business of Bookstagram

It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?

Filed Under: Design Tagged With: books, bookstagram, Business, carly watters, Design, harpercollins, instagram, literary agent, penguin, penguinteen, photo, pictures, press, publishing, publishing house, shelfie, Social Media

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

By Katie Fairchild @km_fairchild

June 25, 2018 by OoliganPress Leave a Comment

How Your Social Media Presence is like a Pair of Pants; Or, Marketing Consistently Across Different Platforms

A good social media presence is like a pair of jeans—casual and versatile. Successful social media represents you/your company/your product in a serious way without taking itself too seriously. When establishing and maintaining a social media brand, there is a gradient where you can play in the space you’ve created. You don’t want to be stuffy (a pair of nicely-folded beige slacks), nor do you want to be too laid back (a ratty pair of old sweatpants). Your social media presence should be like jeans: whether you dress your posts up or down, they maintain some consistency and remain just the right fit.

Filed Under: Manager Monday Tagged With: Digital marketing, engagement, Facebook, instagram, just a really nice pair of jeans, Marketing, pants, Social Media, twitter

Pop Poetry and the World of Tomorrow—Social Media Poetry for a New Generation

By Monique Vieu

April 4, 2018 by OoliganPress Leave a Comment

Pop Poetry and the World of Tomorrow—Social Media Poetry for a New Generation

Short-format poetry has made a serious splash on the literary scene by use of social media. Platforms such as Instagram, Twitter, YouTube and Tumblr are giving writers immediate international visibility. These writers are self-published, with full control of their own media presence. And unlike any other generation, we’re seeing a more interactive aspect of poetry, as writers have the ability to directly connect with their audiences and receive instantaneous feedback.

Filed Under: Digital Tagged With: atticus, button poetry, digital, instagram, Instapoetry, poetry, pop poetry, publishing, Reading, sabrina benaim, Social Media, twitter, viral, YouTube

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