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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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influencers

Demanding Diversity with BookTube

By Alix Martinez

March 29, 2021 by OoliganPress Leave a Comment

Demanding Diversity with BookTube

BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.

Filed Under: Manager Monday, Social Media Tagged With: audience, BookCon, BookTube, diversity, influencers, Marketing, media, platform, representation, Social Media, visibility, YouTube

YA Authors and Social Engagement

By Kali Carryl

February 12, 2020 by OoliganPress Leave a Comment

YA Authors and Social Engagement

Today, there is an entire world of social media enabling authors to engage with fans, which helps them learn about marketability, understand the reception of their work, and see their audience in a whole new way. We see this popping up particularly among YA authors, who generally have a great appreciation for the loyalty and passion of their young readers. More importantly, it has opened the door for authors to adopt the additional role of a social media influencer, and the results of this new development are delightful and heartwarming, particularly in the YA community.

Filed Under: Marketing, Social Media Tagged With: audience engagement, charity, fiction, influencers, social movement, YA, YouTube

From Digital to Analog: Why Digital Content Gets Turned into Books

By Sydney Kiest @SydneyKiest

February 25, 2019 by OoliganPress Leave a Comment

From Digital to Analog: Why Digital Content Gets Turned into Books

When so much original content is accessible for little to no cost online in digital form, why is that this content is being turned into and sold as physical books, and what does this say about the value of a book? perhaps this strange concept can be mutually beneficial for both the consumer and the publisher.

Filed Under: Manager Monday Tagged With: blogs, bookmarketing, bookpublicity, bookpublishing, books, branding, digitalcontent, influencers, instagram, Marketing, postdigital, socialmedia, twitter, YouTube

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