I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.
COVID-19 continues to change lifestyles and restrict in-person contact. People may not be able to shop at their favorite bookstores (or any stores) without potentially waiting in a line outside the brick and mortar or needing to proactively set an appointment. A box of books and other goodies being delivered can bring the bookstore vibes to readers’ homes, and can keep us consuming the titles that flood our wishlists and the titles we had no idea we needed.
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.
Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.