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indie

Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

By Stephanie Lawson @a_writer_stephanielawson

December 9, 2020 by OoliganPress Leave a Comment

Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

COVID-19 continues to change lifestyles and restrict in-person contact. People may not be able to shop at their favorite bookstores (or any stores) without potentially waiting in a line outside the brick and mortar or needing to proactively set an appointment. A box of books and other goodies being delivered can bring the bookstore vibes to readers’ homes, and can keep us consuming the titles that flood our wishlists and the titles we had no idea we needed.

Filed Under: Marketing Tagged With: Book Sellers, books, bookstores, holidays, independent, indie, mail, Marketing, new and used, Online, readers, shelf, shelves, shopping, subscription

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Indie Portland Bookstores During COVID-19

By Callie Brown

May 20, 2020 by OoliganPress Leave a Comment

Indie Portland Bookstores During COVID-19

From posting funny quips to sharing ideas for family-friendly reading activities, these stores have been going above and beyond to reach their communities, all while fielding business in a challenging new way.

Filed Under: Marketing Tagged With: Advertising, booksellers, bookstores, coronavirus, covid-19, independent, indie, indie bookstore, Marketing, Online, pdx, Portland, small business

Brick and Paper: Why Indie Publishers Are Opening Bookstores

By Callie Brown

February 19, 2020 by OoliganPress Leave a Comment

Brick and Paper: Why Indie Publishers Are Opening Bookstores

Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.

Filed Under: Publishing Tagged With: bookseller, bookstore, brick-and-mortar, indie, indie bookstore, publishing

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