Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
We are all well aware that the pandemic has affected all sectors and everyone’s lives in unprecedented ways. Despite the fact that cuddling up with a good book is a quarantine go-to for many, the publishing industry as a whole has had to scramble to adapt to changes brought about because of the pandemic. Here are some of the major ways that the publishing industry has grappled with these changes, as well as some questions about our uncertain future as we struggle to return to normalcy.
For authors and artists who don’t have access to publishing technology or spaces to create, print, and publish their work, there are distinct barriers to doing what they love. However, there is an incredible nonprofit organization right here in Portland that seeks to break down these barriers and make publishing affordable and accessible to all.
So what’s the big deal about bringing an ebook to print? Ooligan Press has been working on learning the answer to that through its partnership with Multnomah County Library (MCL). Every year, MCL’s Library Writers Project (LWP) is open to local Oregon authors for submission of their self-published works, and the top entries are chosen by librarians and acquired for the MCL collection as ebooks.
The entirely student-run Ooligan Press is divided into several tiers of management, including team members, project managers, and department leads, all of whom are overseen by Portland State University faculty.
Goodreads, the Amazon-owned social media site for bibliophiles, introduced a major overhaul to its giveaway system in early January. Previously, giveaways were free to host, making them a popular and cost-effective marketing tool for indie authors and publishers. Readers eager to win free books would browse the giveaways page and enter any contests that caught their eye, resulting in lots of exposure for books that might not otherwise get seen. The only cost to the host of the giveaway was that of the book (or books) and shipping.