This printer has revolutionized the design and visual art print communities, but it has also bled over into the publishing community—pun intended. The resurgence of this printing process has especially influenced the artists’ book community in America and abroad.
At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
“I was shocked to learn on my first day at Ooligan Press that everything was completely student run.”