At a time when YA is on the rise, we must ask this question: How do YA authors cater to their older audience?
independent press
Transmedia Marketing Is the Future of Publishing
By Tia Hilts
Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
Ooligan vs. the Literary Magazine
By Katie Fairchild @km_fairchild
“I was shocked to learn on my first day at Ooligan Press that everything was completely student run.”