Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.
independent press
Ooligan vs. the Literary Magazine
By Katie Fairchild @km_fairchild
“I was shocked to learn on my first day at Ooligan Press that everything was completely student run.”