The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.
Independent Bookstores
Independent Bookstores Aren’t Dead, but Here’s How You Can Help Them Survive
By Rachel Lantz
Without a doubt, 2020 was a difficult year, and these difficulties have extended to our neighborhood independent bookstores. These independent bookstores have had to close, shift their business models, and more to survive during the pandemic, but they are not dead yet. Here’s why and how you can help these stores survive.
Book Curation in Stores and Beyond
By Xian Wang
The most interesting book curation happens in stores that do not primarily sell books or that only sell books with specific themes. What they have in common is smaller book collections compared to larger bookstores. For me, what these stores do is accommodate ideas.
The Importance of Independent Bookstores
By Anna M. Stein
Independent bookstores have historically served as community landmarks and valuable resources throughout the world. The experience of shopping at a bookstore that is genuine, individualistic, and an asset to the local community cannot be matched by shopping at chain stores or online. Moreover, a book is no ordinary item to shop for. Whether it is a picture book for preschoolers, a fantasy series for dreamers, a biography for devoted fans, or a nonlinear peregrination for intrepid readers, a book has a singular ability to illuminate one’s intellect and imagination.
Publishing Roundup: Harlequin Romance, Oyster, and the Rise of the Independents
By Melissa Gifford
It’s time for another publishing news roundup, straight from the Ooligan source! Sometimes, it’s easy to get caught up in the bubble of our little publishing house, but it’s important to remember that there’s a whole lot happening out in the publishing world right now, given that the whole industry seems to be teetering on […]
Where Poetry Month is Year-Round
By Ellie Piper
National Poetry Month was initiated by the Academy of American Poets in 1996 to “increase the visibility and availability of poetry in popular culture while… celebrating poetry’s ability to sustain itself in the many places where it is practiced and appreciated.” The website for this annual celebration suggests many ways to participate, including “put a […]