The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
Although editors are a notoriously introverted bunch, we all stand to benefit from a little social connection. What happens when you run into a truly perplexing problem—be it a difficult client or a questionable comma—and you need to turn to other editors for advice? Where can editors go to receive mentoring and swap war stories? This post outlines some of the ways in which editors can connect with each other—virtually as well as in person—in order to grow as professionals and build a sense of community.
Once upon a time, maintaining your portfolio meant taking hard copies to an interview or attaching them with your application. However, today most publishing employers prefer portfolio websites so they don’t have to worry about hanging on to (or worse, losing) the multitudes of work they receive from each candidate. But those of you who haven’t spent much time coding or building websites are likely wondering: Where do I begin? Well, look no further. Here are some tips to get you started.