After you decide on basics such as the length, the size, and the audience, you need to think about the whole look. Fear not! Higher standards can easily be met. Design is a big part of making your efforts look professional. Although booklet design is more than just picking a fitting cover image, it doesn’t have to be onerous or complicated, and it doesn’t even have to require specialized software such as InDesign.
Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. Given the importance of these considerations, the sheer number of lists that one finds when simply googling “book launch party” shouldn’t come as a surprise, but these results can be quite overwhelming to sift through.
As I sat at my laptop describing the events my imagination had concocted, I noticed an unfortunate problem. I was a mediocre writer. My prose suffered from several bad writing habits. After climbing out of the pit of despair with a renewed sense of determination, I decided to break them.
Communication is key! Once you’ve determined that you can’t find the answer, ask someone.
Before we publish a title, we must determine if it will actually sell; to do that, we need to compare the title with similar books that are already on the market. That’s where comparative (comp) titles come in.
Savvy business practices are crucial to the success of an independent publisher. An estimated half of all entrepreneurial enterprises in the United States fail within the first five years, and only a third last ten years. If these statistics sound intimidating, fear not—here is a handy list of the ten best business practices in small-press […]