At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
As the social media manager of Ooligan Press, I use Hootsuite (a platform for managing social media) to maintain our bulk uploads. . . . Below is a step-by-step version of how this process works.