Whatever changes, we know from history that technology will play a large part. Spending the time to learn new technology will allow publishers to work smarter instead of harder.
My “2019” shelf sat, neatly and chronologically ordered for me to peruse. Month by month, the books I had slogged through and the books that shone brilliantly awakened in my memory, but something else happened too. I began to remember other parts of my life in those months.
One word: Fabio
I’m thrilled to announce Ooligan’s winter 2020 title, Elephant Speak: A Devoted Keeper’s Life Among the Herd by Melissa Crandall. Scheduled for publication in March, this biography details the life of award-winning, nationally renowned elephant keeper Roger Henneous. A historical accounting of the world-famous Oregon Zoo elephants and the deep bond they developed over several decades with Roger, Elephant Speak: A Devoted Keeper’s Life Among the Herd illustrates the evolution of elephant captivity, care, and conservation over the last forty years, filtered through the perspective of a keeper who grew and matured alongside these beautiful giants.
Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
This book is special to us because it’s more than just another book. It introduces Northwesterners to beautiful yet relatively unexplored areas in our backyard. It’s about showing people that these forests, which have been famously devastated by fire and logging, are now viable playgrounds for horseback riders, cyclists, hikers, and campers.