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henry holt & company

Marketing with Politics: Femvertising and Doing it Right

By Esa Grigsby

July 25, 2018 by OoliganPress Leave a Comment

Marketing with Politics: Femvertising and Doing it Right

The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.

Filed Under: Marketing Tagged With: #MeToo, Advertising, authentic marketing, authenticity, book marketing, book publishing, feminism, femvertising, Forest Avenue Press, henry holt & company, marketing tools, politics, politics in publishing, women in publishing

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